Built, designed, stressed over & celebrated by exactly one woman - me.
No big team. Just ideas, attitude & chaos.

Small brand. Big personality.

Feminine ≠ soft.
Soft meets savage, always. Wear your voice. Own your vibe.

On-demand production.
No waste. No overstock.
Smart, conscious, still hot.

Six years in graphic design. Every detail you wear is crafted by a pro.

We say what others think,
just prettier. Cute, cheeky, a little unhinged.

Confidence is our language.
Bold. Loud. Unapologetic.
Every piece is a statement.